Privacy Policy

The Restaurant Scaling Engine LLC ("The Scaling Engine," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have. It applies to all visitors and customers of thescalingengine.com and our affiliated platforms.

1. Information We Collect

Information you give us directly

• Contact information: Name, email address, phone number.
• Payment information: Credit card or payment details (processed and stored by Stripe. We do not store your full card number).
• Business information: Restaurant name, revenue, team size, and other details you provide through audit forms, applications, or onboarding questionnaires.
• Account information: Username and password for Circle and other platforms.
• Communications: Messages you send us via email, chat, support requests, or coaching calls.

Information collected automatically

• Device and browser information: IP address, browser type, operating system, device type.
• Usage data: Pages visited, time on site, clicks, referring URLs.
• Cookies and tracking pixels: Used for analytics, advertising, and improving your experience (see Section 5).

2. How We Use Your Information

We use your information to:

• Deliver the products and services you purchased.
• Process payments and manage your account.
• Communicate with you about your account, purchases, and upcoming events.
• Send marketing emails (you can unsubscribe at any time).
• Improve our products, website, and customer experience.
• Run and optimize advertising campaigns (e.g., Facebook Ads).
• Comply with legal obligations.

3. Third-Party Services

We use trusted third-party services to operate our business. These services may receive some of your information as described below:

Each of these services has its own privacy policy. We encourage you to review them. We do not sell your personal information to third parties.

4. Facebook Advertising & Pixel

We use the Meta (Facebook) Pixel and Conversions API on our website. These tools help us:

• Show you relevant ads on Facebook and Instagram.
• Measure how well our ads are performing.
• Create audiences of people with similar interests (lookalike audiences).

The Meta Pixel collects data about your website activity, including pages visited and actions taken (such as completing a purchase). This data may be matched to your Facebook profile using hashed identifiers. You can control your ad preferences in your Facebook Ad Settings.

5. Cookies

We use cookies and similar technologies for:

• Essential cookies: Required for the website to function (login sessions, shopping cart).
• Analytics cookies: Help us understand how visitors use our site (Google Analytics).
• Advertising cookies: Used to deliver and measure ads (Meta Pixel, Google Ads).

Most browsers let you block or delete cookies through their settings. Note that disabling cookies may affect your experience on our site.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide services. After you close your account or request deletion, we will delete or anonymize your data within 30 days, except where we are required by law to retain it (e.g., financial records, tax compliance).

7. Your Rights

All users

• You can unsubscribe from marketing emails at any time using the link in any email.
• You can request a copy of the personal data we hold about you.
• You can request that we delete your personal data.
• You can request corrections to inaccurate data.

California residents (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used.
• Request deletion of your personal information.
• Opt out of the sale of your personal information. We do not sell your personal information.
• Not be discriminated against for exercising your privacy rights.

European residents (GDPR)

If you are a resident of the European Economic Area, you have additional rights including:

• The right to access, correct, or delete your personal data.
• The right to restrict or object to processing.
• The right to data portability.
• The right to withdraw consent at any time.

Our legal basis for processing your data is: (a) performance of a contract (delivering services you purchased), (b) your consent (marketing emails, cookies), and (c) our legitimate business interests (improving services, fraud prevention).

8. How to Make a Request

To exercise any of your rights, including requesting a copy of your data, requesting deletion, or asking questions about this policy, email us at [email protected] with the subject line "Privacy Request."

We will respond within 30 days. We may ask you to verify your identity before processing your request.

9. Data Security

We take reasonable measures to protect your personal information, including encryption of payment data (via Stripe), secure hosting, and access controls. However, no method of transmission or storage is 100% secure. If you believe your account has been compromised, contact us immediately.

10. Children's Privacy

Our services are not directed to anyone under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 18, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top. For material changes, we will notify you by email. Continued use of our services after changes are posted constitutes acceptance.

12. Contact Us

The Restaurant Scaling Engine LLC

Email: [email protected]

Website: thescalingengine.com